creative samples

A showcase of the content, design, and brand assets I’ve created or directed—bringing strategy to life through visual execution.

A woman sitting in a modern home office, smiling at her phone, with a desk, computer, and a pink wall behind her. A pop-up ad on the left side asks if more time is needed, offering to save the shopping cart for later.
A website sale banner offering 25% off almost everything with free shipping, featuring images of a red lounge chair, a black standing desk, and a gray office chair, each with discounted prices and 'Save Now' buttons.
A woman sitting in a black ergonomic office chair at a desk with a computer monitor, in a bright room with window blinds, with a promotional sale message on the right offering up to 25% off almost everything, counting down from 4 minutes and 59 seconds.

Copywriting, Creative Concept, UX

Smartphone displaying an Instagram profile page with a colorful logo, surrounded by brightly colored fabric or plastic strips in red, green, yellow, blue, purple, and pink against a purple and pink gradient background.

Brand Concept + Design

A modern bookshelf with decorative items and books, set against a dark wall. The image has the text 'Home Office Trends' at the top and '2023' at the bottom.
Close-up of a modern ergonomic office chair with black mesh back, gray plastic frame, and gold-colored base on wheels. White mesh clothing is draped over the chair. Text on the image reads "Stylish Ergonomic Furniture."
A modern black desk lamp, an open book with pictures, and a potted plant with green and yellow leaves on a white desk against a light green wall with text that reads 'Natural Lighting + Elements.'
Office chairs with ergonomic design, mesh backs, adjustable armrests, and black bases with casters, set against a white background with text about sustainable design and materials.

Copywriting + Creative Concept

A light blue background with black overlapping square outlines and the black text "the clutter detox" in lowercase letters inside.

Brand Concept + Logo Design

Pie chart showing ad spend does not reflect the U.S. population. The chart indicates that total ad spend is 94.8%, with 5.2% for multicultural ad spend. Another pie chart shows the U.S. population distribution as 60.1% White, 18.3% Hispanics, 14.7% Blacks, and 6.9% Asians, with data sources from PQ Media 2019 and Nielsen 2019, and a Blended Collective logo at the bottom right.
Graphic with purple lines and large purple text stating "74%" with smaller white text below that reads "of Asian American consumers turn to online reviews before making a purchase." SOURCE: NIELSEN 2019

Infographic Design

A woman with curly red hair sitting in a modern white office chair at a white desk, working on a desktop computer in a bright, minimal home office. She is holding a glass of coffee, smiling, with a large monitor, small plant, books, and smart speaker on the desk. Behind her is a wall with framed art and a circular light fixture.

Copywriting + Creative Concept

Advertisement for Steelcase office chairs featuring three different models with a beige background and text highlighting style, comfort, and reimagined textures.

Copywriting + Creative Concept

Copywriting

Article: 5 Multicultural Marketing Lessons from the 2019 Nielsen Diversity Intelligence Series

Top-down view of a wooden table with multiple coffee mugs filled with various types of coffee.