case studies
Solving problems through strategy, design, and insight.
A look at how I bring clarity, structure, and strategy to creative challenges– from optimizing user experiences to building systems that help teams work smarter.
Increasing E-Commerce Conversions Through Behavioral Pop-up Testing
Used behavioral insights and A/B testing to design targeted pop-up experiences that motivated customers to take action without compromising user experience.
Aligning User Intent with the Customer Journey
Audited a landing page experience to ensure it matched user intent and delivered a product-focused journey that drove higher engagement and conversions.
Building a Scalable Creative Operations Framework
Developed a Creative Rubric + Content Calendar to standardize creative quality, improve cross-channel consistency, and reduce production strain.
Designing an Aspirational Travel Discovery Experience
A concept product and UX design project exploring how thoughtful information architecture, visual storytelling, and interaction design can create a more inspiring travel planning experience.