case studies
Solving problems through strategy, design, and insight.
A look at how I bring clarity, structure, and strategy to creative challenges– from optimizing user experiences to building systems that help teams work smarter.
Building Steelcase's Website Experimentation Program
Led the strategy, execution, and optimization of an ongoing CRO program by developing hypotheses, managing cross-functional execution, and translating experiment results into scalable best practices.
Aligning User Intent with the Customer Journey
Audited a landing page experience to ensure it matched user intent and delivered a product-focused journey that drove higher engagement and conversions.
Designing an Aspirational Travel Discovery Experience
A concept product and UX design project exploring how thoughtful information architecture, visual storytelling, and interaction design can create a more inspiring travel planning experience.