about me

A grayscale photo of a young woman with medium-length dark hair and a slight smile, taking a selfie indoors with office desks and large windows in the background.

Hi! I'm Alyssa — a creative strategist from Detroit, currently based in Los Angeles.

I got here through a career in digital marketing and project management, which means I've sat close to the data and the deadlines, not just the mood boards. I've managed campaign timelines, organized creative assets across platforms, and most importantly–– learned to translate insight into design decisions that actually move a business forward.

I love connecting aesthetics, psychology, and data to build brands that feel thoughtful, intentional, and human. I'm at my best bringing structure to chaos, elevating brand expression, and refining user journeys through insight-driven thinking.

I've worked across startups, agencies, and in-house teams, partnering closely with designers, performance marketers, and product teams. I'm looking for projects where I get to sit at that intersection— translating what people need into what a brand does.

When I'm not working, you'll find me editing photos, curating playlists, scouring Facebook Marketplace, or rotating through hobbies like crochet, baking, and tennis.

If you're looking for someone who can think strategically, create thoughtfully, and execute seamlessly, let's connect:
alyssatello@gmail.com

case studies
creative samples